9 ways iBeacon and Event Apps can transform your event

Author: vicque fassinger
Category: Go home.

At this year’s Super Bowl, fans in the stadium were informed by smartphone where to view the Vince Lombardi Trophy. At City in Colour’s recently sold out Toronto concert, attendees were notified through their smartphones if they won the star’s autographed tee shirt or other prizes. At an upcoming HR conference, participants can submit opinions via smartphones. These customized communications were made possible by iBeacon, which is the Bluetooth Low Power (BLP) and low cost transmitter that connects innovative event planning app providers to cellular mobile devices. Collectively, they are revolutionizing the event planning industry. Here’s a look at some of the ways iBeacon and event apps can transform an event into a successful experience for your vendors, sponsors, and attendees.

You’re the Orchestrator
As event planner, you are the creative mastermind. By simply uploading the iBeacon and event app with basic content such as floor maps, guess lists, and agendas, the technology will do the grunt work. It’ll scan codes to make registrations and check-ins run flawlessly. Participants waiting to register can receive updates and specific agenda promos via their smartphones. Best of all, you can easily send a code to prevent any such lines at all. Participants can send smartphone messages as well, for example, to notify the kitchen of food preferences, and to provide feedback. The use of apps for the basics can save on the need to print tickets or programs.

X-Men at the Sails Pavilion; Anime to the Bayside
Lobby Perhaps the most revolutionary effect of the iBeacon and event apps technology is that they can form social connections and develop communities within large events. That is why they are now more often included in such events as the extremely popular Comic Con. The technology helps even those participants not dressed up like super heroes still digitally find each other!

OMG #I’mDancingWithAHologram
Through social media, the iBeacon and event planning apps can connect participants to fun games and activities such as virtual scavenger hunts. They can connect participants with each other, and connect them to viewers at home.

Grumpy Cat Seminar has gone viral
The iBeacon and event apps superbly market the event. Audiences in the back rows can be streamed close-up performance footage, and viewers at home can participate by watching streamed video. Short videos you submit to sites like YouTube can become viral. Don’t forget, all this marketing will help boast your online store.

Next month in Needmore, TX
Audience excitement over the deals, opinion surveys, and the many interactive opportunities, will help make them likely to return for future events.

Where’s the bathroom?
The iBeacon and event apps can answer participants’ most common questions which can help you better prioritize staff time.

Counting Heads
The iBeacon and event apps effectively measure ROI.

Ye Old Jousting Lessons Coupons Offered to the next 10 Lords and Ladies
The iBeacon was originally successfully developed for use in the retail industry. Its capability with event planning apps to flash video displays, send promos, and distribute coupons are triggered when participants pass vendor booths in what is referred to as invisible geofencing. The technology knows even when to shut down – like when you are in a conference room or sitting in a movie screening. It has already been successful for vendors, large and small, at events like The Tribeca Film Festival and Austin’s SXSW festival. It has even been used by at least one Renaissance Faire.

Create buzz
The iBeacon and event planning apps have so many uses in the social media world that they can only widen the success of your event.

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