Advantages of WordPress As a CMS
Whether you’re the owner of a small-to-medium-sized business continuously investing lots of money in your website even though it doesn’t seem to be reflecting your brand as you had imagined, or whether you’re a Marketing Director who wants to be able to access, alter, and enhance your company’s website on a daily basis, or you’re the new marketing specialist at an established non-profit organization that still has an antiquated, static website, you’ve constantly got lots of projects and people vying for your attention, time, and approval. Although your ultimate goal is to attract new customers or donors while maintaining your established base of loyal accounts, exactly how you strategically plan to accomplish this feat makes all the difference in whether it’s successful or not. Of all the marketing platforms in which to invest your energy, time, and budget, none is as powerful ~ 24 hours a day, 7 days a week ~ as your organization’s website. And, of all the website platforms to help you successfully create, reflect, and manage your brand, none is as user-friendly and effective as WordPress.
While you could simply choose WordPress based solely on the fact that it is one of the most popular open source methods of creating and managing a website that is both smartphone responsive and SEO-tool-integration friendly, having a truly solid understanding of the advantages of WordPress as a phenomenal Content Management System will inspire and enable you to embrace it for all it has to offer. This white paper will help in that understanding; it explores:
- The differences between a static website and a dynamic one.
- The differences between a proprietary content management system and an open source one.
- The many diverse and user-friendly features and benefits of WordPress and how they enhance efficiency, inspire creativity, and easily bring brainstormed ideas to fruition for you and your marketing team. Some of the features and benefits addressed here include: content management, theme and design flexibility, additional functionality through plug-ins, little specialized knowledge required, rapid deployment, low maintenance costs, and distribution of work
- How WordPress is an effective way to solve your website challenges through website planning and strategic website messaging
- How WordPress makes it easy for you to create, post, edit, and manage purposeful, engaging SEO-keyword-rich content that successfully reflects your brand, your products, and your services
- The art and science of buyer persona development
- How to apply the principles of inbound marketing so that you are establishing your business as the “go to” expert in the industry and your products and services as exceptional ~ attracting visitors to your site vs. cold calling or mass mailing marketing collateral to your potential clients as part of an outbound marketing campaign
- The importance of creating and sharing only authentic, fresh (never-before-published) exceptional, and informative content, whether it’s in the form of blogs, white papers, calls to action, e-books, videos, landing pages, forms, newsletters, or emails.
Static Websites vs. Dynamic Websites
As with anything in life that is static, it’s virtually impossible to move forward, to fix past mistakes, to meet challenges, to engage in meaningful communication with others, or to embrace new opportunities. The same holds true for a static website. Simply placing an About Us page, a Products and/or Services page, a Home page, and a Contact Us page on your organization’s website ~ and then leaving it out there on the Internet to simply exist quietly and unattended ~ will never position your website as a top-ranking one in your industry, never attract an impressive number of visitors, and rarely convert those few visitors into first-time and loyal customers. While it’s better to…(if you would like the rest of this whitepaper, email us at writers with spark @ gmail dot com!
